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  • Writer's pictureShivani Deshmukh

How Electric Car Companies Drive Data to Build Revenue Part 1

Data is like oxygen for a business to live.

Electric vehicle (EV) companies make money from the data they collect. It's a bit of a shift in how the industry has operated up until now, but it makes sense for EV carmakers to make more money off the information their cars collect than traditional carmakers.

As more electric vehicle companies start collecting the data needed to make accurate predictions about consumer behavior, it's important to understand how they plan on monetizing this data. Here are some of the ways that EV companies are going after revenue from their data collection strategies.

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Why are people using more electric cars than ever?

There are many reasons to own an electric vehicle.

  • For example, the price of fuel is becoming more expensive every day, with gas prices nearing $4 a gallon in some areas. Many people are suffering every day because of high gas prices which can be detrimental to their financial situation, as well as their health concerns. Your electric vehicle (EV) can help make driving less expensive by utilizing electricity instead of gasoline whenever you need to go somewhere.

  • However, there are many benefits to owning an EV beyond reducing costs. By purchasing an EV and using your data with companies such as Tesla Motors, Nissan Motor Co., Tata Motors, or Mahindra and Mahindra you can receive valuable discounts on things such as motors and batteries!

  • There's also a chance that you'll be able to give back to the environment by contributing toward cleaner air by switching from gasoline-powered vehicles to those powered by electricity.

Advantages of Electric Vehicles

Electric vehicles are a great alternative to gas-powered cars. Here are some of the advantages of getting an electric car:

  • Environment: The primary advantage of electric vehicles is their zero emissions. They help in reducing pollution and protect the environment. Electric vehicles are also energy efficient and have a long range. These features make them the best choice for those who want to cover longer distances without spending too much on fuel. The manufacturers of these vehicles have made sure that they come with multiple charging points to ensure that you can charge your vehicle easily at any time.

  • Cost: They are cheaper than other types of cars. You will not spend much on your car maintenance if you use an electric vehicle as there are fewer parts involved in its construction and maintenance process. This makes it easier for people who cannot afford expensive cars or whose budget does not allow them to buy them every month or two months at a time but want to travel around without spending much money on fuel expenses.

  • They are quieter than gas vehicles and do not cause sound pollution.

  • Renewable sources: They can be powered by renewable energy sources such as solar and wind power. They are environmentally friendly because they use no fossil fuels or other harmful chemicals in their operation.

  • Long Range: Electric vehicles can travel much further on a single charge than gas-powered cars. The average range for an electric car is about 200 miles, while most cars with a gasoline engine can only travel about 100 miles on a tank full of fuel.

  • Safer: They're safer than traditional automobiles due to their lack of powertrain components (engine block, transmission, and other parts that could fail or explode if damaged). The motors themselves are very durable and rarely break down in accidents like those experienced by drivers with older vehicles.

Sources of data collection for electric car companies

The data collection process for electric car companies starts after customers buy their cars. Electric car companies collect data from a variety of sources, including:

  • Telemetry Sensors: One way that companies gather data after customers purchase their cars is by using telemetry sensors on each vehicle. These sensors are attached to each vehicle and give the company information about its performance while it is in use on public roads. The company has access to this information through its website or its mobile app.

  • Tracking Charging Info: Some companies also collect information about how customers use their electric cars in other ways, such as by tracking how often they charge their batteries and what they charge them with. For example, home chargers versus public chargers. They also collect data from automatic charging stations about how much electricity each customer uses after buying their electric car.

  • During the Purchase: Companies provide several options for consumers to choose from during the purchase and collect data regarding it. Some of these options include:

1. Pay for your car up front with a loan or lease agreement

2. Get a monthly payment plan

3. Make a down payment and pay it off in monthly installments

  • Operations and maintenance: Electric car companies collect data on how their vehicles are used, including how far they drive and how fast they drive.

  • Tracking Locations: After customers buy their cars, the most important source of data collection is their driving habits. This data can be collected through a smartphone app that tracks location and speed, as well as any accidents or incidents that occur. This data can be used to make predictions about how often a customer will need to charge their car and how long it will take them to get there based on past driving habits.

  • Customer insights: Electric car companies collect data that shows how much money the company is making from each vehicle sold or leased. They also collect information about customer satisfaction and loyalty to the brand.

  • Questionnaire: Customers are asked to fill in a questionnaire that asks them to provide information about their cars. The data is compiled into a report that includes information about the make and model of each vehicle sold, how many times it was serviced, how many miles it traveled before being serviced, and how many times it had been towed by roadside assistance companies due to mechanical problems or other issues.

  • Social Media: Another source of data collection after customers buy their cars is through social media accounts. Companies can use the information collected on Facebook, Twitter, Instagram, and YouTube to create fun videos of people using the vehicles they have just purchased. These videos offer a first-hand look at how people use their vehicles in real-life situations and give an insight into what makes these electric cars so popular among consumers.

  • Vehicle Performance: The company can also collect data about how customers drive, such as whether they brake frequently or if they change lanes too quickly while driving on highways or other busy roads. This type of data is called "vehicle performance" and can be collected through video cameras mounted inside a vehicle's interior or exterior mirrors that capture footage at random times during each trip made by a customer who has purchased one of these cars.


Customers are the primary source of data collection for electric car companies after they have bought their cars. They can provide information about their experience with the vehicle and its features, as well as their driving habits and other habits that may affect how they drive. This information can be used to help improve the quality of future vehicles and to build revenue.

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